AirBorne Health Formula: The Power of A Single IMage

A couple came to me with a product they just couldn’t sell. He was a public school teacher and the product was a pill they had created that prevented him from catching colds and flu.

The challenge:

The pharmacy chains they were counting on for sales didn’t understand their product and refused to carry it.

What we did:

I strategized with the founders on their product story and designed a package that explained Airborne’s value at a glance. I came up with this picture of a guy on a plane with a woman coughing next to him and a bunch of creepy germs floating around above him. The image provided instant clarity. We designed a package around it and the product went from zero sales to $100 million in under 2 years.

Outcomes:

On the strength of their new identity, Airborne gained nationwide distribution and became an instant success with consumers. It is still one of the best- selling health products on the market.

“Over a month later, both our board and staff leadership team are still referencing ideas, action plans, and concepts that were identified and Discussed. Lloyd was an excellent communicator throughout the whole process and I can’t recommend him enough.”

– Mark Olson, Executive Director, Camps in Common